Bias, Rhetorical Devices and Argumentation Essay Example for Free

Bias, Rhetorical Devices and Argumentation Essay The speech it obviously catering towards females, the speech was presented at a U.N. Women’s Conference, this speech is about the rights women should expect to receive under human rights. While using the politics to reinforce the rights of women she is using political bias and she is using a gender bias. Rhetorical Devices This speech has a couple rhetorical devices, the first one I found was a Rhetorical question when she said, â€Å"Wasn’t it after all after the women’s conference in Nairobi ten years ago that the world focused for the first time on the crisis of domestic violence?† Secondly there was a few sections were Parallelism was used when she said; â€Å"If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well†. Then again when she stated; â€Å"It is a violation of human rights when babies are denied food, or drowned, or suffocated, or their spines broken, simply because they are born girls. It is a violation of human rights when women and girls are sold into the slavery of prostitution for human greed and the kinds of reasons that are used to justify this practice should no longer be tolerated†. Fallacies Towards the end of the speech a Slippery slope fallacies was used when she stated â€Å"As long as discrimination and inequities remain so commonplace everywhere in the world, as long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled, subjected to violence in and outside their homes the potential of the human family to create a peaceful, prosperous world will not be realized†. Argumentation This speech met the standard for stating an argument and protecting against counter arguments by stating facts that the opposition cannot challenge. There was use of statistics to support Mrs. Clinton’s argument that women and girls have the same rights as everyone else. She presented her argument in a persuasive way, using her gender to persuade other people of the same gender to understand the issue and presented what needed to be changed. I would say that the argument she presented was very effective. The crowd was applauding the speech instead of using silence to show their disapproval of the words that were said.

E-marketing strategies for Nestle

E-marketing strategies for Nestle Consumers buying behaviour and want often changed rapidly as the trend of the market and the current fad had worked closely with the advancement of technology. Marketing has also moved to helping the buyer to buy rather than the traditional way of advertising that more towards to helping seller to sell which lead to companies to use the Internet as the effective tool to provide the customer with information and gained their buying decision whilst develop a lasting relationship. (Charlesworth, 2009). There are numerous of companies set up their business online, as a result, each business owner has to come out with new and appropriate e-marketing strategies in order for their company to be one step further or stay competitive with its rivals. As in the food manufacturer industry, Nestlà © (M) Bhd. had growth and made expansion throughout Malaysian which became the trusted names in every household from generation to generation. As to move along with the current fab, Nestlà © (M) Bhd a lso breaking its traditional ways of advertising and penetrate into the Internet world in order to stay on top of the summit of food manufacturer leader in the country and increase the company Return on Investment. 2.0 Introduction E-business has become in vogue because of it benefits such as cost effective, enable better customer relationship, gaining competitive advantage and etc. By making the appropriate and critical use of e-marketing strategies and practices through Internet, companies can achieve their objectives and sustain competitive advantage over its rivals. As for this report, Nestlà © (M) Bhd. will be chosen as the case study. Nestlà © Malaysia is the food manufacturer which manufactures its products in 7 factories and operates from its head office in Mutiara Damansara, and 6 other offices in Malaysia. Nestlà © Malaysia manufactures more than 300 Halal products with the brand name such as MILO, NESCAFÉ, MAGGI, NESPRAY, KIT KAT and etc. (See Appendix 1 for Nestlà © Malaysias history) In this business report, it illustrates e-marketing strategies of Nestlà © (M) Bhd. that can be adopted to achieve the objective of the company, which are likely to produce the best of Return on Investment (ROI). In order to achieve this objective, Nestlà © (M) Bhd. can: Build and market Nestlà © Brand via internet Advertise and attract more online users to Nestlà ©s website Improve online sales and boost business profit Develop and build relationship with customer base The e-marketing strategies recommended to Nestlà © (M) Bhd. to implement to achieve the company Return of Investment (ROI) as mentioned above are website development, viral marketing, affiliate marketing, search engine optimization (SEO), domain name, online advertising and email marketing. 3.0 E-marketing Strategies Nestlà © Malaysia can be Adopted to Achieve the best of Return on Investment (ROI) 3.1 Website Development To achieve the objective of Nestlà © Malaysia to produce the best of Return on Investment (ROI), developing and designing a good website is the most important and initial stage in the e-marketing strategies. Based on the Internet World Stats (Figure 1), Asia has the highest percentage of Internet users in the world; this shows that Asia is an Internet-mature country among the world and this indicates a potential online market whereby Internet is currently a fad tool for them to look for information, therefore, a quality website design is a key to attract more online users to Nestlà © Malaysias website. 3.1.1 Presentation Based on Dr. Wilson (2003), the splash pages which is the home pages with dancing logos powered by Macromedia Flash technology designed to annoy and turn away visitors before they reach the real home page. Charlesworth, (2009) states that a website should be designed for its target readership and is easy to find information. In the case of Nestlà © Malaysia, some of the webpage of it brands such as NESLAC, MAGGIE are designed with Flash type technologies. Nestlà © Malaysia can improve on this area because a web page is designed for key audience and sending messages around their needs and glossy graphic form the Flash will grabs attention and brand association from the audience. (Tobin, 2008). Nestlà © Malaysia also has to ensure that the entire site is consistent, with every page in the site is follow the same layout and structure. Besides, in terms of the subject of the page width, the site should be user printed friendly by setting the page width not more than the maximum width of 750 pixels to conveniences the visitors when they want to do print-out from the site. The site also should avoid using the large images especially on the front page as this will slower down the download time of the site and simply turn away the impatient web users. (Charlesworth, 2009). 3.1.2 Usability According to Charlesworth (2009), website usability is to aid visitor to achieve their objectives for visiting the site in the simplest as easiest way. Most of the Internet users are used to a certain user interface elements where they usually reluctant to learn or adapt new thing with just to use the website. Nestlà © Malaysia should design its sites with a clear categorization of its brands. In a case of a user would like to look for the information regarding Growing Up Milk, the site should easily link to the user, e.g. Brands > Milk > Growing Up Milk > NESPRAY. This is vital as a smooth visitors flow will definitely adding percentage of turning an Internet browser into e-shopper. As Nestlà © Malaysias website comes along with many pages with its myriad of product brands, the navigation of the site should be taking into account. This is because some of the users might not arrive on the front page when they enter the site, so there is a possible risk for this potential users might not aware of other content from the site. Nestlà © Malaysia should ensure that the in-site search facility they provided will offer a marketing message, i.e. search again, whenever there are no matching products for the users particular search. 3.1.3 Content According to Chen Barnes (2007), shoppers make purchase decisions based on the information provided by the sites. Besides, content is being recognized by the users where a successful Internet presence has always been about effectively delivery of the information of the visitors wants Content is king!. Nestlà © Malaysia should always -update the content of its site by providing the latest and useful information of the product for each of its brands. Nestlà © Malaysia also can give a description of ingredients used, dietary exchange per serving and allergen information such as eggs, milk, soy to steer clear of consequences of customers who are allergic to certain ingredients of each of its brand products. By adopting the web as a commercial medium, Nestlà © Malaysia can benefited in a way that it can deliver its products such as products promotion, newly launched products through a direct and information oriented manner to the web users. This can help Nestlà © Malaysia to lower their cost for postage, printing cost, television commercial cost that incur when using the traditional advertising. 3.2 Viral Marketing Viral marketing have the extremely powerful effect in the form of word-of-mouth advertising techniques which utilizes the popularity of online social networks, forums, email, blogs and other resources to deliver marketing message and hence bring exponential business growth. Nestlà © Malaysia can market and build its brands through these channels such as Facebook, MySpace, Tagged, Twitter. According to Figure 2, more than 30 billion pieces of content such as web links, news stories, blog posts, notes, photo albums, etc had been shared each month in Facebook. Nestlà © Malaysia can use Facebook to build the brand of its products as the company can target these number of users in Facebook to promote the brands. For instance, Jane a Facebook user who shared her newly experiences on the taste of Nestlà © new products, MAGGI ® TASTYLITEà ¢Ã¢â‚¬Å¾Ã‚ ¢ Atta Whole Wheat Instant Noodle by uploading pictures of her having the noodles will certainly draw the attention of her Facebook users friends to browse on the Nestlà ©s website. This can lead to the increase of sales of Nestlà © and helps Nestlà © to achieve the Return on Investment. Based on the graph above (Figure 3), the numbers of visitors to Twitter.com in May are exceeding 20 million. The users of Twitter often post their daily status on their account and many user of Twitter will follow their friends tweets. This can help Nestlà © if for instance, Alan a Twitter user who satisfy after experienced with Nestlà © products and posted the review on his Twitter account, this will more likely to let his friend who follow his tweet will make purchase of Nestlà ©s product if they have read positive comments from the tweet. 3.2.1 Criteria that requires for Successful Viral Campaign Nestlà © Malaysia has to ensure that the information on its site is: Easy to forward For instance, Nestlà © should making sure that its website enhance a good usability techniques that will make the receiver to pass the information of the sites on to others. The Nestlà © site can add in the email to a friend button on every product so the visitors can easily share the information with their friends. (Charlesworth, 2009) Right target audience Nestlà © Malaysia can provide more details information regarding the products so that the receiver will realize which message are suitable to forward to their friends. Take for example, the dairy products from Nestlà © Malaysia can be range from growing up milk to adult milk, therefore, Nestlà © should categorized its products accordingly so that the consumers will only forward the message to their friends in accordance to their needs. (Charlesworth, 2009) Message is placed where it can be seen Nestlà © Malaysia not only can target its products information message and ads on mailing list but it only can place them on an appropriate website, blog. For instance, Nestlà © Malaysia can place its product on the local famous food blog such as Criz Bon Appetite blog because there were many blog viewers who followed the blog and therefore they will also notice on Nestlà ©s ads. (Charlesworth, 2009) 3.3 Affiliate Marketing There were many types of affiliate marketing such as Pay-Per-Click (PPC), Pay-Per-Sale (PPS) advertising, loyalty websites, email lists and etc. Nestlà © Malaysia can use affiliate marketing as one of its marketing strategy to improve its sales while build up its brand and finally lead to produce the best of Return on Investment. For example, Nestlà © Malaysia can advertise its products in ClickBank.com where Nestlà © Malaysia itself become the vendor in ClickBank and wait for the affiliate marketers in ClickBank to promotes its products. Then, the marketers in ClickBank will promote the Nestlà © products on the Internet, if any buyers who click and browse on the marketers link, ClickBank will charge on Nestlà © in the share profits basis upon a successful purchase. This type of charging are knows as Pay-Per-Click (PPC). One of the advantages of Nestlà © through this strategy is that it will have a wider place to sell its products and the more websites that publish by the marketers will naturally provide more customers and create more sales. As through this strategy, it will help Nestlà © to build up the brand name of and at the same time increase sales volume and achieve time efficiency. 3.4 Search Engine Optimization (SEO) Search engine optimization is one of the very potent e-marketing approaches that can help Nestlà © Malaysia in achieving its objective of producing the best of Return on Investment by increase the traffic to its website. This can be done by enhancing the visibility and accessibility to Nestlà © Malaysia website from search engines such as Google, Yahoo!, Baidu and etc. According to the Jupiter Media Metrix, surveyed resulted that 47% of web users said that the most common way they find products or online stores is through search engines. The top 10 results to the search query get 78% more web traffic as compared to the subsequent listing. (Strauss, El-ansary, and Frost, 2003). 3.4.1 Comparison of daily traffic rank trend between Nestle Malaysia Berhad Unilever Malaysia from Jun-Aug10 of both Based on Figure 4 5, Nestle Malaysia ranked number 205,070 while Unilever Malaysia ranked number 1,199,354 in the world according to the alexa traffic rank. This indicates that Nestle Malaysia had a very low percentages visitors visit on their sites as compared to its competitor, Unilever Malaysia. The fraction of visits to the site referred by search engines for Nestle Malaysia is roughly 11% while approximately 45% for Unilever Malaysia. Unilever Malaysia is relatively popular among users in the city of Kuala Lumpur which ranked #14,163. Figure 6 illustrates that Google dominated the market share of search engine in Asia which is about 86.30 percent out of the total market share. In order to gain competitive advantage and to increase the website traffic, Nestlà © Malaysia should adopt search engine optimization strategy through the famous search engines Google. Besides, Ottos Cookies also can place their advertisement in Google AdSense so that online users will aware of Ottos Cookies website that appeared on the various websites of Google. This also can help Nestlà © Malaysia to gain more visitors to their websites. 3.4.2 Advantages of Search Engine Optimization (SEO) The advantage of search engine optimization is that it can deliver Nestlà © Malaysia website among the top ranked sites in the web. There will be a greater likelihood of internet users visiting Nestlà © Malaysia website if it is ranked on top of the first page as compared to the website ranked at third or latter page of search engines. Moreover, search engine optimization also aids Nestlà © Malaysia in promoting the brand on the related award Nestlà © Malaysia has won such as the Asian Marketing Effectiveness Awards (AMEA) 2007 from the NESCAFÉ Kick-Start category. This will definitely lead to the visitors decision and assist visitors to come up o purchasing Nestlà © Malaysia products. 3.5 Domain Name The domain name of the company is the fundamental when considering the website as the company brand. According to Murphy and Scharl (2007), an effective online presence is crucial to a brands internet success whereby a successful online presence came in place. This can be successful when customers can found the brand name when they type the brand name followed by the global or the country suffix in the search engines. By using the company trademark or its brand name can certainly helps consumers to quickly find the site and adds power to the brands. (Strauss, El-Ansary, and Frost, 2006). This is added-value to Nestlà © Malaysia which registered the domain name with the local country suffix as nestle.com.my. Besides, Nestlà © Malaysia also can create multiple domain names to cover variations of it products brand as well by using the top search engines- Google to promote its domain name. This can help Nestlà © Malaysia to promote its websites and attain more online users to its site. 3.6 Online Advertising Nestlà © Malaysia objective is to produce greater Return on Investment by creating brand awareness of the public through the medium of Internet. As for this, Nestlà © Malaysia can use the online advertising as it is the powerful tool to start and strengthen relationships with customers in brand promotion. Nestlà © Malaysia can place their advertisements of their various brand of product through the web. For instance, Nestlà © Malaysia can apply one of the forms of paid advertising models such as Pay-Per-Click (PPC). (Charlesworth, 2009). By using Pay-Per-Click advertising, Nestlà © Malaysia can place their advertisement in Google AdWords whereby Nestlà © Malaysia advertisement will appear in the search results of Google when people search on Google using one of its keywords. For instance, the keywords of good food, good life will immediately link Nestlà © site on top of the search engines. Nestlà © Malaysia will only have to pay to Google on performance when the users click on the advertisement of Nestlà © Malaysia. However, the keyword bid in Google also might be affected by the Clickthrough rate (CTR). The keyword bid of Google are depends on its quality score. If the previous ads of Nestlà © Malaysia had been attracting many clicks from the users, naturally this good track of record will gain more credit. This is a disadvantage for the first time advertisers as they will be penalized as they do not have record of history. (Charlesworth, 2009). With the increase number of information, people and time spend on Internet; Nestlà © Malaysia can easily promote its brand through online advertising. Besides, by using the Pay-Per-Click advertising, Nestlà © Malaysia can easily track the number of people who gets to know their advertisement and this can help them to trace the popularity of their brand in the Internet and also the effectiveness of their advertisement. Moreover, Nestlà © Malaysia also can advertise its brands on the blog and forum in the form of banner ads. For instance, the famous social media sites such as Blogger, Lowyat.net forum and etc. There is also community websites where Nestlà © Malaysia can post its ads as the content of the community websites is decided by the community members. (Charlesworth, 2009). In addition, online advertising also has greater range as compared to publications such as TV advertising which cater to a particular geographical area. As Internet can reach people around the world, Nestlà © Malaysia brand will be recognized globally and hence this can create business opportunity by bringing Nestlà © Malaysia out of the country. 3.7 Email Marketing Nestlà © Malaysia can specially create lists of consumers who agree to receive email to have the privileges to redeemed special rewards such as gift certificate from Nestlà © Malaysia to attract consumers to give them permission to email them on relevant news from Nestlà © Malaysia. This can attract more consumers to visit their website and at the same time brush up Nestlà © Malaysia brand name. Additionally, Nestlà © Malaysia can request the consumers email address and information used to registers a site when they make an online or offline purchase. By doing so, Nestlà © Malaysia actually can give online memberships to their customers who register to their websites and for every new registered customers will entitle extra discounts when make purchase on their products. This can help Nestlà © Malaysia to targets their consumers based on geography, age, income, spending powers and etc. Nestlà © Malaysia gets to build and maintain the relationship through a variety of communications such as newsletters, special offers or promotions to members, and customer services. With email marketing, Nestlà © Malaysia can transmit their email about the company products and services promotions instantly to the potential customers with literally just the click of a mouse and this factor already make email marketing strategy an extremely cost effective. In addition, as compared to offline normal postage, email advertising is faster and convenient. There are also no printing and postage charges required for email advertising. 4.0 Conclusion and Recommendation It is important to Nestlà © Malaysia to have a better understanding on how the e-marketing strategies will bring effects towards achieving the company objective of producing the best of Return on Investment. Applying the appropriate strategies based on the company needs will help the company to stay competitive and stand strong in the market. In order to be better and having more opportunities than the rivals, the e-marketing strategies that chosen by the company also must compatible with current fad of the market and be creative from others in the sense that it also should applicable to the company. (3310 words) 5.0 Harvard Referencing 5.1 Book Resources Charlesworth, A., 2009. Internet marketing: a practical approach. Slovenia: Butterworth-Heinemann. Strauss, J., El-Ansary, A. and Frost, R., 2006. E-marketing. 4th ed. United States of America: Pearson Prentice Hall. Turban, E., King, D., Viehland, D. and Lee, J., 2006. Electronic Commerce A Managerial Perspective. 4th ed., United States of America: Pearson Prentice Hall. 5.2 Electronic Resources Alexa Internet, 2010. Nestle Malaysia Berhad. [Online] Available at: http://www.alexa.com/siteinfo/nestle.com.my# [Accessed 20 August 2010]. Alexa Internet, 2010. Unilever-static Version. [Online] Available at: http://www.alexa.com/siteinfo/unilever.com.my [Accessed 20 August 2010]. Available at: http://www.crizfood.com/ [Accessed 15 August 2010]. ClickBank, 2010. [Online] Available at: http://www.clickbank.com/index.html [Accessed 16 August 2010]. Facebook ,2010. Press room: Statistics. [Online]. Available at: http://www.facebook.com/press/info.php?statistics [Accessed 18 August 2010]. Folio Snap, 2010. Twelve reasons not to have flash website. [Online] Available at: http://www.foliosnap.com/whynotflash.php [Accessed 10 August 2010]. Google AdSense. Maximize revenue from your online content. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adsenserm=hidefpui=3nui=15alwf=trueltmpl=adsensepassive=truecontinue=https://www.google.com/adsense/gaiaauth2followup=https://www.google.com/adsense/gaiaauth2hl=en_US [Accessed 22 August 2010]. Google Adwords. Advertise your business on Google. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adwordshl=en_USltmpl=adwordspassive=trueifr=falsealwf=truecontinue=https://adwords.google.com/um/gaiaauth%3Fapt%3DNone%26ugl%3Dtruegsessionid=dv6snIDEoVr750b7WVNf8g [Accessed 25 August 2010]. Internet World Stats, 2010. Internet Users in the World Distribution by World Regions 2010. [Online] (Updated 30 June 2010) Available at: http://www.internetworldstats.com/stats.htm [Accessed 9 August 2010]. Maggie, 2010. Lets masak-masak. [Online] Available at: http://www.maggi.com.my/ [Accessed 9 August 2010]. Murphy, J., Scharl, A., 2007. An investigation of global versus local online branding. International Marketing Review, [Online] 24(3), pp. 297-312. Available at: http://www.emeraldinsight.com/10.1108/02651330710755302 [Accessed 8 August 2010]. Nestlà ©, 2010. Neslac excella gold. [Online] Available at: http://www.excellencebeginsyoung.com.my/ [Accessed 8 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Nestlà © in Malaysia. [Online] Available at: http://www.nestle.com.my/nestle+insights/corporate+information/nestleinmalaysia [Accessed 8 August 2010]. StatCounter Global Stats, 2010. Top 5 search engines in Asia from Jan 10 to Aug 10. [Online] Available at: http://gs.statcounter.com/#search_engine-as-monthly-201001-201008-bar [Accessed 21 August 2010]. TechCrunch, 2010. Costolo:Twitter now has 190 million users tweeting 64 million times a day. [Online] Available at: http://techcrunch.com/2010/06/08/twitter-190-million-users/ [Accessed 15 August 2010].

The United Arab Emirates

The United Arab Emirates Contents Introduction Brief history Rank on human development index Type of government and economic system Economy Health care Statistics Education Family life Social issues Equality Conclusion Works Cited UNITED ARAB EMARITES Introduction This paper deals with the overview of economic, social, governmental and political arrangements in United Arab Emirates. UAE is a steady, exceedingly developed authoritarian system by means of a contemporary financial system. Tourist facilities are extensively on hand. UAE a country that shows us even all the way through hard times, even a great combat, could stand up from the ashes and be one of supreme countries in the human race. (Walsh, 2008) Brief history The United Arab Emirates (UAE) is a federation of total of seven emirates came into being on 2 December 1971, in the company of the seventh member, Ras al-Khaimah, coming in early 1972. Ever since that time, on the other hand, the UAE has developed as a federal unit, by means of the result that the so-called try out of unification in the present day symbolizes the lone flourishing effort at federation inside the Arab world. (Romano, 2004) Rank on human development index Backed by the progressive financial program built around monetary liberalization, diversification and development in the position of the private division, the UAE has moved up 23 positions in the United Nation Human Development Index ever since 1980, at present standing in 32nd position in the class of extremely high human development Type of government and economic system The UAE’s governmental system persists to be defined by the conventional patriarchal method of leadership shared with political devotions prearranged around the country’s a variety of ethnic elements. Authoritarian type of government is present here. On the national level, the Supreme Council, counts in the monarchs of each of the seven emirates, is the top executive and governmental authority, â€Å"exercising supreme control upon the affairs of the Union in general† Economy The most recent value for GNI per capita, Atlas method (current US$) in UAE was 40,760 as of 2012. Since 10 years, the rate for this indicator has varied between 45,630 in 2008 and 33,070 in 2002. The per capita GNP for the UAE is recorded as 112 billion dollars. (Zaman, 2011) Health care Health is a significant subdivision of any country and it is the responsibility of the government to make available the superlative health care facilities to the populace of the state. It is the accountability of the government to present the population by means of the best possible health check facilities. The major aim of any administration is to make sure the interests and well being of the natives. It is one of the most important rights of any human being that he is supposed to encompass the entrance to the fundamental medicinal facilities. When citizens talk on the subject matter of healthiness, they do not converse about a healthy body on the other hand health means robustness of brains which can never be accomplished if the body is not healthy enough in order to perform the responsibilities and the additional everyday tasks. Health is not a personal matter, but instead healthy human being means a healthy measurement of any population. No state can continue to exist devoid of i ts people fit in every sense that counts in the physical and mental well being of nation. It’s the citizens who construct or damage the states. For a fit and progressive country, a strong and fit nation is as obligatory similar to that of the oxygen is for the existence. Following stats show the health care system and expenditures in UA E Statistics Education The UAE offers wide-ranging education to each and every one (male and female students), from play school to university, with schooling for the country’s citizens given that at no cost at all classes. The UAE steadily enlarged its budgetary allotment for both basic and higher teaching levels. AED 9.7 billion or 23% of the entire federal funds was given to the Ministry of Education in 2012 Family life If inhabitants of UAE are to choose between family or work they probably chose family. This shows the clear inclination of the Emiratis people towards family. For them spending quality time with the family is more of a blessing and it is the basic priority in their way of living. Studies show that flexible connection between the family and the work cam lead one to the path of prosperity and success. Those who do not care about the responsibilities of their family unit they suffer ion their private lives and personal relations. A strong family bonding is seen in their families. Number of children may vary from 4 10 6 and concept of re marrying is common in them. Social issues Some of the social issues may count in corruption, adoption of westernization, unequal rights of female, bonded labor and obsession of teen towards modern technology with the passage of time. However well built policies and laws are formulated and implemented to avoid the further consequences of these issues. (Hurreiz, 2002) Equality As per the Article 14 of the constitution specially assures â€Å"equality for all before the law, without distinction between citizens on the basis of race, nationality, religion or social status,† still there do exist an unsaid and undefined criterion by which national or spiritual minorities are deprived of aspects of their civil rights as populace of the country. As UAE is a diverse place for a lot of indigenous people, government is trying to preserve the rights of incoming people by providing equal opportunities on all level. (Ibrahim Abed, 2001) Conclusion I would like to sum up my report with the learning that UAE being the federation of all seven emirates, is flourishing well in terms of economy, education and trade while the country requires to work on human rights and eradication of social problems. Works Cited Hurreiz, S. H. (2002). Folklore and Folklife in the United Arab Emirates. Psychology Press. Ibrahim Abed, P. H. (2001). United Arab Emirates: A New Perspective. Trident Press Ltd,. Romano, A. (2004). A Historical Atlas of the United Arab Emirates. The Rosen Publishing Group. Walsh, J. (2008). UAE. Kuperard. Zaman, N. U. (2011). Uae and Globalization Attracting Foreign Investments. GRIN Verlag.

Analysis of Theme for English B by Langston Hughes Essay -- Poetry

Langston Hughes was an African American poet and author who joined other black artists to break literary barriers during the civil rights movement. The poem entitled "Theme for English B" was written thirty years or so after the birth of the Harlem Renaissance, but still embodies why the Renaissance had originated in the first place. I believe this poem reflected on Hughes' life in general, but more importantly on the fight against the ignorance that created discrimination. James Mercer Langston Hughes was born February 1st, 1902 in the town of Joplin Missouri. Being the great-great-grandson of the first African American to be put into public office, one could say that Hughes was destined to make his own mark in society. The first signs of talent began in the eighth grade, where he was elected class poet. After attempting to receive a degree in engineering at Columbia University, Langston went back to his love of writing. The art of writing was Langston's calling, but his father didn't believe he could make a living simply because he was black. Ironically, the Harlem Renaissance was just emerging. The Harlem Renaissance was a cultural movement that strived to put African American poets, authors, and song writers on the same level as the white population. It was an underground uprising which included magazines filled with African American literature such as poems and short stories. Amongst these artists were Claude McKay, Bessie Smith, Countee Cullen, and Langston Hughes. The one characteristic that describes the Harlem Renaissance most correctly was the fact that there was no one set style. Every artist had their own way of getting their point across. The only tie that bonded them was the push for artistic eq... .... But just because what she thinks is the theme makes a whole lot of sense, it doesn't mean that mine is wrong. People interpret poetry differently. I myself went with the whole equality route. All in all, are thoughts weren't that far off. The poem "Theme for English B" by Langston Hughes is best summarized by the author's life in general. It's not hard to see the similarities between the student in this poem and the man who wrote it. Langston had no advantage in the fact that his grandfather was the first African American in office. Hughes had to make a name for himself on his own. He did this by traveling on a cargo boat, working as a bus busboy, and eventually contributing his works to the Harlem Renaissance, which gave African American literature the credit it deserved. The student who wrote this assignment grew up to be a world class author and poet.

Privacy in the Workplace Essay -- Employee Privacy Monitoring Workplac

"Privacy. There seems to be no legal issue today that cuts so wide a swath through conflicts confronting American society: from AIDS tests to wiretaps, polygraph test to computerized data bases, the common denominator has been whether the right to privacy outweighs other concerns of society†¦" This quote from Robert Ellis Smith explains, in one sentence, the absolute need to ensure privacy in the workplace. One of the most interesting, yet controversial, areas concerning public personnel is employee privacy. What limits are there to employers’ intrusions into, and control over, employees’ behaviors and personal properties? There are five major areas which trigger privacy matters in the area of public sector employment: background checks, cognizance of off duty conduct and lifestyles, drug testing, workplace searches, and monitoring of workplace activity. Of these five, the fifth area of privacy, monitoring of workplace activity, is the most controversial. The reason for this is the advance of technology. These conflicts open anew the basic questions as to what is private, what is propriety, what legal rights an employee possesses, and what an employee’s obligations and responsibilities are within the sphere of public employment. Privacy has been defined as "the claim of individuals, groups, or institutions to determine for themselves when, how, and to what extent information about them is communicated to others". The privacy claims of employees can vary in terms of the privacy interest involved and the conception of a need for privacy. In terms of background checks, the issue of autonomy is presented. Autonomy involves ones own personal and individual liberties. Autonomy embraces areas of central life choice and lifestyle that are important in terms of individual expression, but irrelevant to an employer and of no public concern. It has been associated with marital and other intimate relationships, home and family life, and association and reproductive choices. Employees have raised issues of employer intrusion into this area where the employer makes employment decisions on the basis of something in an employee’s personal history, or conditions employment on appropriate responses to inquires about per sonal activities which are not job-related. An employer may have interests which permit some limited intrusion into this area, if the behavior involves m... ...duals from fear, abuse and annoyance when it upheld the constitutionality of 47 U.S.C. 233, which makes the communication of obscene or harassive phone calls a federal crime. Employers have no less a responsibility. The responsibility is reinforced through anti-discrimination statutes like Title VII of the Civil Rights Act of 1964, which has been interpreted to prohibit direct harassment and creation of hostile environments in the workplace. The U.S. Constitution gives substantial protection to privacy in the home, but not where Americans make a living. To make up for federal inadequacy, some states have enacted their own privacy statues. Federal law takes precedence, but where state laws provide greater protection, employers are usually subject to both. Several states have banned various activities, including the paper-and-pencil honesty test, which have not been scientifically validated. No state gives strong privacy protection to workers using e-mail, voice mail or telephone, nor does any state prohibit intrusive psychological testing. Unless or until national workplace laws can be passed, state laws will continue tp provide only spotty overall support for worker privacy.

Historical Inaccuracies in the Movie Braveheart

The movie Barveheart in 1995, which was starred, produced and directed by Academy Award winner Mel Gibson, depicted (or tried to depict) the life of Scottish hero and patriot Sir William Wallace. The film gained worldwide recoginition, has won five Academy Awards including best picture and best director, and was nominated for another five. It also sparked the interest of many in Scottish history. The film, however, was also criticized about its historical inaccuracies.Indeed, according to historian Elizabeth Ewan, the film â€Å"almost totally sacrifices historical accuracy for epic adventure. † Sharon Krossa pointed out that in the film, â€Å"the events aren't accurate, the dates aren't accurate, the characters aren't accurate, the names aren't accurate, the clothes aren't accurate—in short, just about nothing is accurate. † Without proper information and understanding of the actual events in Scotland during the time of William Wallace's exploits, one would thi nk that the presentation in the movie is how it really happened during that time.Not much is really known about the life of William Wallace that even the date of his birth is a subject of debate among historians. And much of what is known is based on a fifteenth century poem by aperson known as the Minstrel or Blind Harry. It is the purpose of this paper to present historical facts during the time of William Wallace in contrast to those that were presented in the film. During the beginning of the film, there appears a text stating: â€Å"SCOTLAND 1280 A. D. †, followed by a narration: â€Å"I shall tell you of William Wallace.Historians from England will say I am a liar, but history is written by those who have hanged heroes. The king of Scotland had died without a son, and the king of England, a cruel pagan known as Edward the Longshanks, claimed the throne of Scotland for himself. Scotland's nobles fought him and fough each other over the crown. So Longshanks invited them to talks of truce—no weapons, one page only. Among the farmers of that shire was Malcolm Wallace, a commoner with his own lands. He had two sons—John and William†¦Ã¢â‚¬  This very statement would already have made the film far from fact. As Krossa points out, â€Å"it is the historians from Scotland, far more than from England, who will recognize the errors of the narrator/film. † There is no doubt that the â€Å"king of Scotland† mentioned was King Alexander III. But not only was the â€Å"king of Scotland† not dead in 1280, both of his sons were alive and well, and had an heir to the throne that had outlived him for four years. King Alexander III fell from his horse and broke his neck causing his death .True enough that all of his children—two sons and a daughter—were already dead during that time, but it didn't happen until 1986, six years from the film's 1280. The death of Alexander brought Scotland in a political crisis but its nobles acknowledged Margaret, Alexander's three-year-old Norwegian granddaughter—the product of his daughter's maariage to the King of Norway—and his only direct descendant, as inheritor of the kingdom. They appointed a Committee of Guardians â€Å"to govern in the name of the young queen.† However, the two leading claimants of the kingship after Margaret, Robert Bruce of Annandale and John Baliol of Galloway, together with other nobles, apparently refused to â€Å"submit to a female sovereign, especially if she was a child,† and the country was soon â€Å"distracted by the intrigues and conspiracies of the competitors for the crown† . The guardians of England appealed to Edward I, then King of England, to intervene. King Eric II of Norway, the father of Margaret, also asked Edward I's aid to vindicate his daughter's rights.They agreed to marry Margaret, the Maid of Norway, to Edward I's son, the then Prince of Wales, with the view of uniting the crowns of England and Scotland. In 1290, Margaret embarked for Scotland to marry the Prince of Wales but fell sick during the voyage and died at Orkneys at a tender age of merely eight years. This renewed the disputes between claimants. In 1291, Edward I met the nobles of Scotland, apparently to act as arbitrator, but demanded the Scots to recognize his overlordship. This must have been the basis of the film's â€Å"talks of truce†.Recognizing that they do not have the army to oppose Edward I had he decided to invade Scotland instead, the Scots, after long deliberation, finally agreed to recognize Edward I's overlordship. Edward I then finally awarded the Scottish crown to John de Baliol. John de Baliol soon found out that â€Å"the crown which he had obtained by means of a base concession had only transformed him from a poweful noble into the slave of an imperious and exacting master. † He soon revolted against the English crown.Edward launched his armies to Scotl and and on 1296, finally defeated the Scottish army at Dunbar. He demanded â€Å"nothing less than the total surrender† of John de Baliol and his kingdom. Incapable of resistance, the king of Scotland resigned his kingdom into the hands of Edward I. Considering the facts stated above, it was not until 1296 A. D. that the Scots had an actual armed conflict with the English through John de Baliol's short-lived rebellion, and when Edward the Longshanks â€Å"claimed the throne of Scotland for himself†, sixteen years later than the film's 1280 A.D. Edward the Longshanks is also not a pagan. Being the king of England, he is, in fact, a Christian—a fact that is evidenced by the ceremony of coronation. As John Steane explains: â€Å"the king was invested by the Archbishop of Canterbury with spiritual power as God's annointed, like the kings of Israel before him. Henceforward, the king was set aart from his subjects, at least on a par with, and to some extent superior to, churchmen. † It would be imprudent to think the Archbishop of Canterbury would annoint a non-Christian as King of England.Furthermore, he did not invite the Scottish nobles for â€Å"talks of truce† but presented himself as an arbitrator, which was perhaps a response to an earlier appeal made by the Scots, to the internal conflicts of the Scots themselves. That King Edward I took advantage of the political turmoil that has engulfed Scotland may be true enough but the manner of which it has been presented in the film is nowhere near from truth. The widely accepted, though still debated, father of William Wallace was Malcolm Wallace of Ellerslie, who was descended from ancient knights and baronets of Craigie and who himself is a Scottish knight.Sir Malcolm Wallace was of noble family and not â€Å"a commoner with his own lands. † Although there are sources that say Malcolm Wallace has only two sons, it is also widely accepted that he has at least three sons, an d in any case, Malcolm (same name as the father) or Andrew was the name of the eldest son, William would be the second son while John would be the youngest when Malcolm is presented to have three sons (compare with the film in which John is presented as being older than William).John has also outlived William by two years, compared with the film in which John was presented to have died when William was still a young boy. It should be also noted that Sir Malcolm Wallace (the father) was still alive in 1291, when the Scottish nobles met with Edward I (in contrast with the film wherein he died in 1280). He was one of those who did not accept the claim of overlordship of Edward I and went into self-exile.The inaccuracies stated above happened only during the first few minutes of the film and already there are a lot of them. As the story depicted in the film progresses, there would still be a lot more of inaccuracies. The inaccuracies, however, may be based on the different versions of t he accounts on the life of William Wallace—it has already been stipulated that much of his life is unknown that even the date of his birth is debated.We have already established that Edward I was not able to claim Scotland for himself until 1296. However, in 1291, after he misled the nobles of Scotland that he would act as an arbitrator but instead asserted his overlordship and the nobles had to swear allegiance to him, different towns and fortresses of Scotland had already been garrisoned by English soldiers (still 11 years later than the faulty 1280, although, in the film, there appears nothing that suggest that English garrisons were present in Scotland).The English soldiers, considering themselves masters of Scotland, treated the people with great contempt and cruelty, took from them by force whatever they had a fancy to (which most probably include sexual advances), and if the owners offered resistance, they were abused, beat, and sometimes killed; for which acts of viol ence the english authorities neither checked nor punished.Brawls were frequent occurences between the inhabitants and the soldiers and Wallace seldom remained inactive to those which came under his notice, compared with the film's depiction of Scots being totally submissive to such abuses and the depicion of Wallace as a reluctant patriot. It should also be noted that even as a young man, Wallace already displayed his indignation with the English, not only until his wife was murdered as was depicted in the film.Fact of the matter is that he was outlawed even before the Battle of Dunbar in 1296 where the English had totally defeated King John Baliol's forces and King Edward has taken the throne for himself. He would have been 20-24 years of age during this time if we consider his birth to be between 1272 to 1276, and 15-19 when the English had started setting up garrisons in Scotland.William Wallace â€Å"had witnessed as a boy the independence, the security and the happiness of his country, under the reign of Alexander, and the contrast which he† beheld upon the establishment of English garrisons that roused the feelings in his heart which have â€Å"been animated by a love of liberty and a hatred of tyranny and dissimulation, that nothing but death could extinguish. † The same is true for most of the Scots during that time. Prima Nocte, or the right for a lord to bed the bride on the first night of her wedding day, was also mentioned in the film.It was presented to be one of the oppressions made by the English to the â€Å"sons of Scotland. † The Jus Primae Noctis, or the law of first night, was introduced in the fifteenth century medieval Europe, at least a century later from the death of William Wallace. It was apparently â€Å"developed by the lords and used as humiliating signs of superiority over the dependent peasants. † Edward the Longshanks, in the film, said that â€Å"the problem about Scotland is that it is full of Scot s. † He further asserts that â€Å"if we can't drive them out, we'll breed them out.† Thus, in the film, Prima Nocte was justified as a means to â€Å"breed out† the Scots from Scotland. It is not in the interest of Edward I, however, to â€Å"drive out† the Scots, but, perhaps, only to invade them and expand his territory. There are, in fact, many Scottish nobles that held land in England, regardless they were granted these lands in exchange of them swearing allegiance to the English Crown, much as there were English nobles who held lands in Scotland. However, there are little, if not none at all, evidence that Jus Primae Noctis was practiced in the fifteenth century, much less during the time of William Wallace.While rape and murder most certainly occurred during the English exploits in Scotland, Prima Nocte most probably did not. It is flagrantly adulturous in the eyes of the Church and England, being a Christian country, could not tolerate such an abus e, much less putting it into a law. For most historians, Prima Nocta is but a myth. Even some of the momentous events in the history of Scotland with a major participation of Sir William Wallace was depicted in the film with much inaccuracies.There are two major battles depicted in the film—the Battle of Stirling Bridge and the Battle of Falkirk—which were both parts of the Scottish Wars of Independence. It is very easy to notice that the film did not include a bridge in the Battle of Stirling Bridge, which, as the name already implies, includes a bridge. Perhaps the creators of the film mistook this particular battle for the Battle of Stirling which happened in 1648, more than three centuries after the death of William Wallace.It is important to note that the bridge itself was a major factor for the victory of the Scots against the English during that battle, that despite the advantage in numbers of the English army the Scots still prevailed. The English would have to cross the bridge, which at that time was so narrow that it could be crossed only with at most two horses abreast at a time and would have taken the them several hours to cross, after which they would enter a narrow loop in the River Forth that will leave their flank dangerously exposed to attack even before they were ready for battle, thereby nullifying their advantage in numbers.The participation of Andrew Murray was also not included in the film. Also in contrast with the film, the battle did not commence when Wallace arrived at the scene. Fact is that Wallace's and Murray's armies were already waiting on the opposite bank of the river when the English, headed by John de Warrene, Earl of Surrey, arrived at Stirling Bridge. Even after that, Warrene decides to delay crossing the bridge for several days to allow for negotiations.Two Dominican friars were sent to Wallace to demand their surrender with which Wallace replied: â€Å"Tell your commander that we are not here to make peac e but to do battle, defend ourselves and liberate our kingdom. Let them come on, and we shall prove this in their very beards. † Compared with the film, this speech was more solemn and educated, not a taunting challenge. The English, confident of their advantage in numbers and military superiority, were surprised by the refusal of the Scots to surrender and on the 11th of September 1297 decided to cross the bridge.Wallace's speech in the film was not characteristic of nobles during the thirteenth century or at any other time, not with â€Å"kiss his own arse† language. Compare also the film's presentation that the English negotiated with other Scottish nobles when it was with Wallace they negotiated with. The film also depicted those Scottish nobles introducing Wallace to the English lords when, fact of the matter is, Wallace had already gained popularity at that time with the Scots and the English alike. The Battle of Falkirk also suffered much inaccuracies in the film .In the film, Wallace used the schiltrons to resist the enemy's heavy infantry at the Battle of Stirling Bridge. Although, Wallace really used long spears to achieve his victory, the schiltron was never really used in that particular battle. Instead the schiltron was used at the Battle of Falkirk, from which the film failed to include. Wallace had no need for the schiltron at the Battle of Stirling Bridge as it is mainly a defensive tactic against heavy cavalry. Although the English started moving first by crossing the Stirling Bridge, it was really Wallace who started the attack.On the otherhand, Wallace knew he was at a disadvantage at Falkirk and readied his men in a defensive formation, which was mainly with the use of schiltrons. Knowing that the cavalry is useless against the schiltron, Edward I ordered his cavalry to attack the Scottish archers. Edward I did not order to loose arrows with his infantry in a melee with the Scots, as was depicted in the film. Instead, he ordered the arrows loose upon the schiltrons, which were in no position for defense against such attack.It was in such manner that the Scots were defeated in the said battle, which the film failed to present properly. It is true enough that the Scottish cavalry, under the command of the other nobles, â€Å"shamelessly rode off the field, without a blow being given or taken,† but detail by detail, the film's depiction of the Battle of Falkirk is in no way accurate. As for clothing and armor, the poem by Blind Harry gives us a short description as to how William Wallace looks like in battle: A habergione under his goune he war, A steylle capleyne in his bonet but marr;His glowis of plait in claith war couerit wiell In his doublet a closs coler of steyle; His face he kepit, for it was euir bar, With his twa handis, the quhilk full worthi war. † George Grant gives us a simple explanation. The habergione was a sort of chain-mail or ring-mail, extremely light and flexible, allowing the greatest freedom to the motions of the wearer, whether on foot or horseback. It was brought into Scotland by the crusaders in the beginning of the reign of Alexander III. During the period of Wallace, they appear to have been in general use both in England and Scotland.The goune was the surcoat, or coat of arms. It was a long, loose dress, without sleeves, open before and behind for the convenience of riding, and girted round the waist by the cingulum militare or belt. It was commonly worn by noblemen. The steylle capleyne, or iron hat had a rim and convex crown and was worn over a hood. The limbs were defended by being encased in boiled leather. Wallace also wore knee-plates of iron and guards for the shin-bones. His shield was round or triangular, would also have been made of iron (not wood as the film depicted).He also kept a dagger folded back under the arm, between the wrist and the elbow, when not in use, and concealed and secured in that position by the cloth of gloves wh ich appears to have worn over his glowis of plait, or arm-plate. His favorite weapon was a two-handed sword, or claymore, which his great strength enabled him to wield with ease. The mace and spear was sometimes also used by him. Paintings and sculptures of Wallace depict him in much the same way as described above. Wallace, in the film was wearing leather armor and kilts, very much in contrast with historical facts.No one wore kilts during his time as it were not introduced until in the sixteenth century, three centuries later after his death. Instead, the Scots who were lesser in standing wore tunics, its nobles were culturally similar with their English counterparts and would have dressed like them. There are much more historical inaccuracies in the film. The bottomline is that the film really is of an epic adventure genre, something short of a fantasy, not a historical presentation. A few mistakes on the details would be forgivable, but to change the story based on facts, an in a grand scale besides, deserves to be rejected as historical.Krossa suggests not to believe anything depicted in the film if one is truly intrested in what really happened during that time. There are elements in the film that coincide with history but that the elements leading up to those coincidences would need to be properly explained to fit to the real history, which the film obviously failed to present. She said that â€Å"it is far safer, and far more efficient, to just ignore the whole film, as regards history, and read a good Scottish history instead. † She adds, however, â€Å"to enjoy the film†¦by all means—just as one enjoys Star Wars or any other work of imagination—simply do not mistake it for history. † Bibliography BBC. â€Å"The Battle of Stirling Bridge—Factsheet. † Available from http://www. bbc. co. uk/history/scottishhistory/independence/trails_independence_stirlingbridge. shtml. Internet; accessed May 4, 2008. Edgar, John George. Memorable Events of Modern History. (1862) Ewan, Elizabeth. â€Å"Braveheart. † American Historical Review 100, no. 4 (1995): 1219–1221. Grant, George. The Life and Adventures of Sir William Wallace: The Liberator of Scotland. Dublin: James M'Glashan (1849) Kock, John T.Celtic Culture: A Historical Encyclopedia. ABC-CLIO (2006). Krossa, Sharon L. â€Å"Braveheart Errors: An Illustration of Scale. † Medieval Scotland (2002). Krossa, Sharon L. â€Å"Regarding the Film Braveheart. † Medieval Scotland (2001). Mitchison, Rosalind. A History of Scotland. Routledge, 2002. Rodger, Robert. Documents Illustrative of Sir William Wallace, His Life and Times. (1841) Rowan, Frederica. History of Scotland. 1851. Steane, John. The Archeology of the Medieval English Monarchy. Routledge, 1999. Wettlaufer, Jorg. â€Å"The jus primae noctis as a male power display: A review of historic sources with

How does Shakespeare use language, structure and dramatic devices in Macbeth? Essay

How does Shakespeare use language structure and dramatic devices to create tension in the play? Shakespeare uses language, structure and dramatic devices to great effect to create and uphold the dramatic atmosphere throughout both scenes. These two scenes in particular are significant due to the fact that they show the characteristics of Macbeth change from a battle-hardened, honourable and combat-decorated warrior to an emotionally unstable, cowardly individual who is susceptible to other peoples’ coercive measures, namely his wife; Lady Macbeth. Macbeth seemingly talks to himself to portray the conflict currently raging away in his mind as whether to assassinate the King or not and reasons for and against such an action. The soliloquy is particularly effective in this manner due to its generic function being to create a better understanding of the thoughts within the subjects head, in this instance; the reluctance of Macbeth to kill Duncan and his reasons for such opinions. A soliloquy also creates a better audience-character bond and increases the emotional attachment felt by the audience for the character. In the soliloquy we are given several reasons as to why Macbeth is averse to committing regicide; one being his blood-relation with the King and his position as the King’s subject: â€Å"First, as I am his kinsman and his subject, Strong both against the deed†, he himself clarifying the two relations to be â€Å"strong† reasons against the potential act. Another is his description of such an act metaphorically as digging one’s own grave: â€Å"Commends the ingredients of our poison’d chalice To our own lips† foreseeing the potential consequences of his actions as being potentially fatal. Another justification to affirm his position is his description of King Duncan as a humble and efficient ruler: â€Å"Duncan Has very humble in the use of his power has been So confident in his great duty that his virtues Will pray like angels†. Effectively informing the audience that nothing can be gained from his usurping of power other than an increase in Macbeth’s own power. Lady Macbeth uses aggressive and manipulative language when conversing with Macbeth; this is maintained throughout both scenes to conserve her domineering feature over Macbeth and also uphold her large influential impact on him over making important decisions. The most important extract which clearly proves this point is arguably the defining moment of her character and we begin to see her as a fully-formed 3-dimensional and begin to see her â€Å"true colours†: â€Å"How tender ’tis to love the babe that milks me: I would, while it was smiling in my face, have pluck’d my nipple from his boneless gums and dash’d the brains out, had I so sworn as you Have done to this.† She is explicitly confronting him for his apparent cowardice due to his hesitant approach to the assassination by telling him that if she promised she would kill their baby (as a hypothesis) she would â€Å"dash his brains out† without reluctance ; using guilt as a means to persuade. This shows, more than ever, the vicious and violent side to Lady Macbeth as opposed to the unsure and hesitant Macbeth. Macbeth concedes to this powerful statement by asking a weak and meaningless question showing the audience that he has already succumbed to her will: â€Å"If we should fail?† This is answered by a rhetorical question: â€Å"We fail?† and again implying his cowardice by asking him to dig deep for his courage and they will not fail: â€Å"But screw your courage to the sticking-place and we’ll not fail.† And then goes on to tell Macbeth of her plan to assassinate the King by offering the King’s guards wine and eventually their memory â€Å"will be a wisp of smoke†, â€Å"Anything we can’t put off on His officers who are like sponges† and them taking the blame for their â€Å"great quell†. Lady Macbeth also puts his love for her into question as a means to coerce him into carrying out her demands: â€Å"From this time Such I account thy love. Art thou afeard To be the same in thine own act and valour?† Which is a very devious albeit clichà ¯Ã‚ ¿Ã‚ ½ statement from a female, questioning their partner’s love for them for them to spring into action reassuring them of their love and affection for them. Act 1 scene 7 would have generated great excitement for the Elizabethan audience at the time due to the gender-reversal of roles between Macbeth and Lady Macbeth. Social hierarchy put women below men in terms of authority in almost every aspect of every-day life in the 1600s whether they were peasants or nobles they would be deemed inferior and the males, more often than not, took the domineering roles and were deemed superior to their social counterparts. Lady Macbeth is seen to be the exact opposite of a typical Elizabethan woman: she is shown as cunning and cruel, cold and calculating which were all archetypal characteristics of males. This is proven by Macbeth’s reaction to her plan of assassination as he retorts with : â€Å"Bring forth men-children only, for thy undaunted mettle should compose Nothing but males.† Indeed confirming that the characteristics possessed by Lady Macbeth were only to be found in men and men only. This response is in stark contrast to what our response would be as our orthodox perception of the characteristics of individuals are not based solely or majorly on gender and although a stereotypical view may still exist within some in modern-day society it is still not as deeply engrained into our perception of people as it was in the 17th century. Shakespeare has intentionally left out the murder scene of Duncan for the audience to recreate the scene in their minds as it would be infinitely better represented inside one’s head and would have a better impact rather than the simple shock of a few seconds of seeing blood and gore. This is due to one’s imagination being more able to represent such a scene and will increase the suspense and excitement for the audience. The conversation between Lady Macbeth and Macbeth is portrayed as tense due to the short replies and questions between the two which help to build and maintain tension: â€Å"I heard the owl scream and the crickets cry. Did you not speak?† â€Å"When?† â€Å"Now.† â€Å"As I descended?† â€Å"Ay.† This short exchange of words at a time when discussing the murder clearly shows the anxiety in the two characters and also creates an anxious atmosphere within the audience. From my analysis above I have come to the conclusion that Shakespeare effectively uses language, structure and dramatic devices to maintain the drama where necessary, in this instance the two scenes which are pivotal to the whole play and consequently the most dramatic are filled with such features to maintain drama through unorthodox situations and characters, role reversal and aggressive language to name a few.